Full Play
0'41
ADIDAS CLIMACOOL
3D
For us, the key wasn’t just to recreate a shoe — it was to make “breathability”
Something people could actually see and feel.
Starting from the product structure, we explored airflow, materials,
And the 3D-printed texture through a lot of visual R&D.
Within a very tight timeline, we built a highly detailed 3D model and
Developed the motion design to bring that feeling of “air under your feet” to life on screen.
Micro 3D shots deconstruct the fabric texture of the shoe, translating breathability into perceptible visuals and intuitively conveying the lightweight and ventilated features of Climacool footwear.
Macro close-ups magnify fabric pores and woven layers, using refined material visuals to embody the shoe’s excellent ventilation performance.
Thermal map and wireframe model deconstruct plantar pressure and bionic structure. Scientific visualization concretely demonstrates the shoe’s heat dissipation and ergonomic support.
Credits
Client
Adidas
Agency
介陌创意
Live-action Director
NOC iO
3DProduction Company
SparkerDesign
3DCreative Director
pengcece/mk
STORYBOARD
pengcece
Art Director
RPJUN
Design
RPJUN/16/chigga/汤
Light + Render
MK/RPJUN/16/chigga
Animation
皮人/远子
Houdini Knit Simulations
冠森
