JINGYUN PAJAMAS

This is the promotional video we recently produced for Jingyun's "Deep Pajamas". This is not merely a pajama, but a tactile meditation field - from the coolness at the fingertips to the full-body wrapping, every rubbing of the fabric conveys a signal of relaxation.

Adopting the visual imagery of soft fabric blooming into a flower, it interprets the delicate and skin-friendly texture of Jingyun’s Deep Pajamas, and delivers a relaxing, tranquil and immersive sleeping experience with gentle purple tones.

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We build a quiet moonlit lakescape with fabric texture, translating the relaxing sleep sensation brought by pajamas into an immersive natural fantasy, and create a peaceful pre-sleep mood with low-saturation purple tones.

Credits

Client

JINGYUN

Agency

Sparker Design

Creative Director

Pengcece / YG

Art Director

Pengcece

Producer

雨童

Storyboard

Pengcece / YG

3D Design

Ye / RPJUN / 嘀叭巫 / 子强

3D Animation

皮人 / 小丹 / 777

VFX

陈冠森