Power of support

We produced a short film for BANANAIN at the end of 2021

What is a lingerie that fits a girl's body feeling?
Fortunately, nature has inspired us
A cloud, a vine, a succulent plant
We found it

Supporting power

Deconstructing fabric structure from a micro perspective, the semi-transparent thin fabric and bionic raised particles visualize the breathable support units of lingerie. Combined with water droplets, the image intuitively conveys the fabric’s lightness, air permeability and gentle support.

Drawing inspiration from nature including clouds, vines and succulents, the visuals use organic forms as a metaphor for the support of lingerie. Flowing fabric imagery interprets a comfortable undergarment experience that fits the body’s natural sensation.

The relaxed raised gesture echoes the flowing leaf-vein curves, using natural imagery to interpret the lightweight, skin-friendly comfort of the lingerie.

The design contrasts hard rock with soft spheres. Rounded forms are used as a metaphor for the curves of the human body, while the stable structure of rock visualizes the gentle support of lingerie. Earthy tones build an atmosphere of natural and original comfort.