ADIDAS SPW SS25 CLIMACOOL

Sparker worked with director Xu Wangliang to produce a promotional video for ADIDAS' latest SPW SS25 product. The product's main visual focuses on the product's excellent performance in moisture removal and breathability in summer, using blue and white tones, wind, smoke and other elements to reflect the theme.

The design deconstructs shoe‑material structure through layered visuals. Flowing black‑and‑grey curved surfaces accentuate material texture, intuitively demonstrating the stacking logic and cushion‑support properties of the multi‑layer midsole.

Micro‑macro shots reveal the porous structure of foamed material, paired with translucent blue glow on upper ventilation windows. It visualizes internal‑external airflow circulation to interpret the shoe’s high‑efficiency moisture‑wicking and breathable core performance.

Air‑flow particles and smoke effects visualize ventilation principles. Cool blue‑and‑white palette highlights summer freshness and showcases the shoe’s high‑efficiency moisture‑wicking and breathable features.