VIVO X FOLD+

This is the director's edition of the project we did for VIVO in September. We conveyed a special atmosphere through pictures we felt through ASMR and the characteristics of the product.

Dominated by rich deep red tones and ASMR-style texture close-ups, the visuals highlight the fine grain of vegan leather and sleek silhouette of the foldable device. Immersive lighting amplifies tactile sensation, delivering a unique aura blending premium texture and elegant power.

Red fiber optic veins symbolize signal transmission and computing flow. The phone is enveloped by soft organic forms to continue the ASMR sensory narrative, translating internal performance into tangible visual texture and delivering tech aesthetics full of vitality.

Transparent visual effect disassembles camera components and hinge structure. Clean, restrained lighting highlights precise mechanical craftsmanship and engineering aesthetics of the foldable device.

Translucent red liquid bubbles wrap the foldable device. Soft fluid lighting highlights the phone’s silhouette, sustaining the organic and delicate ASMR sensory aesthetic of the whole film.